OxBlog

Sunday, July 18, 2004

# Posted 11:05 PM by Ariel David Adesnik  

NATTERING NABOBS: The negative thrust of campaign journalism has begun to engulf the Democratic candidates. Although written in a light-hearted tone, this John Edwards profile in today's NYT resorts to simplistic stereotypes about the candidates that sound more like a Bush-Cheney press release than a dispatch from the paper of record. First, we learn that
Mr. Edwards has been talking up Senator Kerry this week like a used-car salesman urging his customers to look past the dents.
Colorful? Yes. Substantive no. Then there this:
Mr. Edwards spins Mr. Kerry's life story as a veteran, prosecutor and senator, assuring voters, "If you have any question about what John Kerry is made of, just spend three minutes" with the men who served with him in Vietnam.
Perhaps the bar for what counts as "spin" has dropped. Perhaps it refers to anything other than a recitation of accepted facts. But I think that the word still carries a strong connotation of manipulation or even dishonesty and thus shouldn't be used in place of "said" or "announced" or "declared". Moving on,
That [Mr. Edwards] is giving Mr. Kerry such a glowing sales pitch is, in a sense, a tacit admission by the campaign that Mr. Kerry has not done a particularly good job of selling himself.
That's pretty much just an editorial comment, and this isn't even a news analysis piece. Besides, what exactly do you expect to hear a vice-presidential candidate say about the man above him on the ticket? Finally, there's this:
While Mr. Kerry can sometimes come off as stiff and aloof on the campaign trail, Mr. Edwards is in effect vouching for Mr. Kerry, telling voters that Mr. Kerry is really a lot like him - a candidate in touch with the common man.
Kerry may not be Mr. Warm, but I don't think there is much ground for stating as a simple matter of fact that he is stiff and aloof. I generally react positively to his demeanor, which I also think has improved since last fall.

Well, I guess the bright side here is that the media is being even handed in its negativism. That is how it persuades itself that it is honest and detached and not being manipulated by the candidates. But if we want more Americans to get out and vote on election day, then we have overcome the sort of kneejerk negativism that turns so many Americans off to electoral politics.
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