OxBlog

Sunday, April 18, 2004

# Posted 1:56 AM by Ariel David Adesnik  

BLOGGER-CON II: It's the Mecca of the blogosphere. More than 200 bloggers gathered together not just in real time, but in real space. Their purpose? To advance the state of the art. To navel-gaze with unprecedented commitment. To consume bandwidth with unmatched ferocity. To have a damn good time.

Sessions at BCII included everything from discussions of international blogging to personal television networks to blogging and religion. The sessions I attended were the prolific Michael Watkins' discussion of academic blogging and the illustrious Jeff Jarvis' workshop on blogging for profit. And no description of BC II (or for that matter, BC I) would be complete if you didn't mention the man responsible for it all, Dave Winer. Go Dave!

A professor at Harvard Business School (HBS), Michael opened up his session by existing whether universities still have a right to exits. After all, aren't there much more efficient ways to accomplish the conflicting objectives of teaching students, conducting research and certifying professionals? In spite of universities' self-image as the home of free think and the free exchange of ideas, doesn't the inflexible academic hierarchy unsure that the most innovative ideas are the ones least likely to be pursued? And finally, can the blogosphere save the university from itself?

The question that clearly preoccupied the participants in Michael's was whether and how blogs have the potential to subvert the informal mechanisms of control that limit academic freedom. Michael's personal experience is quite relevant on this front since he used his weblog, World Events on Weekdays, to challenge HBS when it denied him tenure. Michael's case is exceptional, however, in that his outstanding achievements as an author -- writing six books in five years and selling 50,000 copies of the most recent one -- have prevented him from becoming dependent on the academy for employment.

However, there are compelling examples of rank-and-file academics who have challenged the authorities within their discipline. As one anthropologist related, there was recently a case in which his discipline's governing body responded to a major academic scandal by appointing a rather lax investigative committee. Yet to the committee's surprise, rank-and-file anthropologists chose to post the early drafts of its report in an online forum and deconstruct the report in considerable detail. As a result, the committee was forced to take its job seriously and confront the scandal head-on.

In addition to institutions, individuals can also become the targets of the blogosphere. As one participant asked Prof. Watkins, how would he feel if his students set up weblogs devoted to the in-depth critique of all of his lectures? Now, that was a softball question for self-avowed subversive like Michael. But what if other professors suddenly found themselves the subject of online forums? What about elementary or high school teachers? Although often unstated, there is a powerful academic norm which says that what is said in the classroom stays in the classroom.

But why should that be the case? With some justification, teachers are often concerned that public pressures will get in the way of academic freedom. Yet at the same time, blogs might offer unprecedented opportunities for students, parents and concerned others to become involved in the educational process. Similar concerns about the vulgarity of popular taste often lead professors to treat the blogosphere as a means of communication that is beneath them. Online, they can't rely on the protection provided by membership on the faculty of an august university or publication in a prestigious academic journal. In the blogosphere, some punk kid might turn out to know more than the supposed experts and proceed to embarrass them quite thoroughly.

Of course, blogging isn't the only medium that professors avoid because it is beneath them. As two professors of marketing related, many of their colleagues refuse to watch television and fail to recognize how ironic it is that supposed experts in marketing are totally unfamiliar with the most important medium for advertising today.

Even in a post of this length, it is hard to cover all of the issues and illustrative examples that participants shared in the course of Michael's session. Thus, the last thing I'd like to focus on is what wasn't said this afternoon. While talking to a former CNN correspondent at the reception that followed the conference, I mentioned that Michael had begun the session by asking whether academics do anything that is relevant to the real world. Instead of addressing that question, however, the participants mostly decided to talk about themselves. Typical, she said. Academics more concerned with what goes on inside the ivory tower than outside of it.

While that brief exchange didn't do justice to a very thoughtful session, I think it is fair to say that we never looked back after wading into the bog of academic politics. As someone who rails prolifically against the irrelevance of political science to actual politics, I would have been glad to talk about whether blogging may help make scholarship more relevant. Then again, this discussion was just a first. It is the foundation for discussions to come, not the final word on the subject.

Coming soon: Jeff Jarvis on blogging for profit.
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