OxBlog

Thursday, May 27, 2004

# Posted 1:21 AM by Ariel David Adesnik  

WHO READS BLOGS? Both Andrew Sullivan and Josh Marshall have taken demographic surveys of their readership.

The most stunning finding of both surveys is that almost half of TPM (46%) and Sullivan (50%) readers have a graduate degree. Another 35%, or 85% of the total, have undergraduate degrees. The national figures for graduate and bachelor's degrees are 9% and 24% respectively.

On a related note, 70% of TPM and Sullivan readers have an income of over $50,000 per year, with half of those 70% earning over $100,000 per year. (National income figures are here, but refer to households rather than individuals.)

I'm not sure what to make of all this. Are blog readers the best and brightest of their generation? Or is their lack of diversity apalling? (By the way, both sites have an 80% male readership.)

While one might hope for an ideal world in which factory workers and secretaries demonstrate just as much interest in the news as do those they work for, I take some comfort in the fact that Josh and Andrew cater to identical demographics with radically opposing viewpoints. At minimum, we can expect a high-level debate.

UPDATE: DS writes
"I just want you to know that I, a lowly secretary, do read blogs… many times both both Andrew Sullivan and TPM to get a broader viewpoint – not to mention “Oxblog” … I find the tone of your little missive condescending and elitist… but, hey, why am I not surprised…"
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