Tuesday, April 26, 2005

# Posted 4:37 AM by Ariel David Adesnik  

BUSINESS WEEK: Not a publication I usually read, but this week's cover story is about blogs. And there isn't even a photo on the cover page. Just the word "Blogs" in huge red letters followed by the words "...will change your business" and a sentence or two about the story.

It's a pretty good report, although it doesn't come close to living up to the hype created by the cover. I wasn't really persuaded that blogs have, or will, change that many businesses. There are a couple of examples of businesses who make good use of the technology, but it's not as if every Fortune 500 company is about to rush out looking for a Chief Execublogging Officer.

Still, there are 9 million blogs out there. Now, more than a quarter of internet users read blogs. Two years ago, there were only 100,000 blogs. And OxBlog is three years old. Too weird.
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