Friday, August 18, 2006

# Posted 1:41 PM by Patrick Belton  

WE SHALL FLY THEM TO THE BEACHES, REDUX: With a dour Swedish PM suing Ryanair over its adverts, let's stand up for the Irish no-frills airline with the pluck and humour to list London Prestwick airport (Prestwick is located 30 miles from Glasgow, 400 from London).

If nothing else, it's brilliant marketing, this business of threatening to sue the Department for Transport for compensation under the Transport Act 2000 if they don't sort out what Michael O'Leary calls the 'shambles' in UK airports this past week. And it's not only because butterfly-floating Mr O'Leary is heavier hit by the new regulations than the older, slower behemoth carriers. Who are the people most likely to be put out by cancellations, backlogged queues and lost luggage at UK airports this season? Holiday travellers. Who are Ryanair's principal clientele? Pure genius.

"We shall fly them to the beaches, we shall fly them to the hills, we shall fly them to London' indeed!

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